Making fashion, style and quality affordable since 1925”, department store chain Target Australia enjoys strong brand awareness and heritage, with over 300 stores across the country. It’s now on a mission to prove value retail can go hand-in-hand with inspiring customer experience, investing in store and branding overhauls as part of this step-change. As a key supply partner Target briefed UFO to create a cost effective architectural solution for a unique ceiling design. Utilising a light weight point of sale material, target were able to implement architects vison at the desired price point with outstanding results.
MELBOURNE. SYDNEY. ADELAIDE. CHINA